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Cambridge University Press · Mindset & audience engagement

Give a cross-functional team something to talk about.

A tailored keynote and Q&A bringing mindset, psychology and audience participation to an annual sales conference.

Andy Nunn presenting to a TEDx audience — illustrative photograph, not the Cambridge University Press conference
Illustrative photo from another Andy Nunn event.
Event
2026 sales conference
Location
Melbourne
Format
90-minute keynote + Q&A package
Audience
Sales, publishing, production and warehouse teams

01 · The brief

Start with the team.

Cambridge University Press was bringing colleagues from several business functions together for its sales conference. The agreed brief was a tailored session about mindset and challenging assumptions, with space for questions.

The focus

  • Bring different business functions into one conversation.
  • Explore mindset and challenge assumptions.
  • Leave room for audience questions.

02 · Keynote format

90-minute keynote + Q&A package

The organisers accepted a tailored 90-minute keynote and Q&A package. A pre-event alignment conversation was included in the planning so the content could connect with the conference goals. The running order was coordinated directly with the organisers.

Andy Nunn interacting with a conference audience — illustrative photograph from another event
Illustrative photo from another Andy Nunn event.

03 · The experience

Make the ideas an experience.

The agreed format combined stories, psychology and interactive entertainment with Q&A. Andy worked with the organisers on the session’s fit within the conference programme, creating an experience relevant to a mixed audience.

With colleagues from sales and other business functions in the brief, the session needed to offer a common starting point. Mindset and assumptions provided that thread, while the Q&A format made room for the audience’s questions rather than relying on a presentation alone.

Find the right keynote for your conference

04 · Outcomes

What the client feedback tells us.

A positive client response

Christine recommended Andy as a speaker for future event organisers.

Conversation-starting content

Her review highlighted getting people talking as a reason to book Andy.

A lasting impression

The client’s review specifically emphasised the impression the experience leaves.

These are qualitative observations from client feedback, not measured business-performance results.

05 · Client feedback

An experience worth talking about.

Christine Devine’s Google review recommended Andy as a speaker who gets people talking and leaves a lasting impression.

If you’re looking for someone who will elevate your event, get people talking, and leave a lasting impression, Andy is a great speaker to have. Highly recommend!
Christine Devine · Cambridge University Press
Google review

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